Thursday, September 13, 2018

Story Lab: Creative Style

I chose to do a Story Lab over creative style
The power of creative constraints- This video truly spoke to me. I work at Lindsey+Asp as an art director, and I loathe being handed a loose creative brief with no guidance. For my creative process to develop properly, I need some form of guidance to achieve what a client wants. I have come to love copywriters because their copy will give me some constraints to produce good work.  
What makes a hero?- This particular Ted Talk started off being a little over-dramatic to me, but in the end, I found it helpful. I am constantly doubting myself and running away from adventures, even though I've been offered several fun opportunities recently. Maybe I'll take this as a sign to face those head-on. 
How to build a fictional world- This video reminded me I really need to watch the Matrix. This one is slightly over-dramatic as well. Of course, imagination is vital to developing a good story and an alternate universe.
  
Caption: Spongebob summarizing how to be creative. Obtained from tenor.com
What Orwellian Really means- I've never read 1984 but I remember Animal Farm was kind of trippy. This entire video is trippy. 
What makes something "Kafkaeque"- This video was very dull, in my opinion. 
How to write descriptively- There are several books that frustrate me because they are only visual engagment. They don't involve all my senses, and they never dig deep with any of the characters emotions. A lot of stories leave me asking for more. It's funny too. Before I was an advertising major I started in journalism. I've take numerous journalism classes where we are trained to write at an eighth-grade level. They trained us to not write too descriptively, unless it was a feature piece, as we would not want to come off as bias. I was always nixed on my descriptive writing. 
Beware of Nominalizations (AKA zombie nouns)- I like the graphics in this one very engaging. This video reminds me of two phrases K.I.S.S. (keep it simple, stupid) and omit needless words. Both I think can improve writing without drying it out. 
The poetic pattern- I'm not really into poetry. I always feel they try too hard in a weird sense. My friend I a have this joke where something lowkey sappy and cinematic happens we turn to each other and say "POETIC MOMENT." This video just covers the basic of poetry structure. 

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Joey B